Behind the Scenes

Behind the Design: How We Create Our Perfume & Fragrance Advent Calendar

Steven Gay

Design Manager

As design manager, I look after the creative side of the business. From developing ranges straight through to the final packaging and point of sale. I also provide design support for marketing, key retail and private label accounts. 

Every year, without fail, the question I get asked most is some version of the same thing: how do you actually put the Advent Calendar together? It sells out reliably earlier every year, if I'm honest and people seem genuinely curious about what goes on behind the scenes. So here it is. The truth, more or less. Our process is not quite as polished as the finished product might suggest, but that is probably true of most things worth having.

Each year's calendar is different, featuring a curated selection of ARRAN's most-loved fragrances chosen specifically for the seasonal range. This year's calendar includes our new seasonal limited edition scents alongside collection favourites. You can shop our advent here.

The calendar is designed in-house by Steve, ARRAN's Design Manager, who leads the seasonal packaging process from initial mood boards through to final artwork, including the hand-drawn details that make each year's design unique.

Yes. Each year begins with a new theme, new fragrance selections and entirely new packaging artwork. The design process starts months in advance, beginning with fragrance review and mood board development before moving into concept and final artwork stages.

This year's theme, Christmas Carousel, was inspired by the traditional character of one of the key seasonal fragrances Orange & Clove which prompted a Victorian Christmas mood board and the decision to hand draw the design details for a more authentic feel.

Our Perfume & Fragrance Advent Calendar is currently live, plus you can get FREE UK delivery on all Advent purchases. It sells out every year, often earlier than the year before, so we would recommend not leaving it too long.

Our Recommendations

Perfume and Fragrance Advent Calendar

Don't Miss Out

Like what you're reading? Don't miss out on the latest Arran news by signing up for updates.