With over 20 years in the industry and the son of ARRAN Sense of Scotland's founders, it's safe to say our Brand Director Andrew Russell knows a thing or two about the latest fragrance trends. From bold and refreshing to soft and soothing, fill your home with the fresh and floral aromas of our island home as we guide you through the top home fragrance trends you need to know this year.
What home fragrance trends will be big for 2020?
The brighter, the better! Bold and bright colours look set to be one of the biggest trends this year, with similar scents helping to stimulate our senses and unleash our inner creativity. The invigorating burst of citrus in our Just Grapefruit Reed Diffuser makes it an excellent addition to any space - whether that’s your desk at work, your home office or wherever you feel most creative. Alternatively, the refreshing essential oils of bergamot in our Bergamot and Geranium Room Spray help to clear cluttered minds and make an instant impact when welcoming guests.
The brighter, the better! Bold and bright colours look set to be one of the biggest trends this year, with similar scents helping to stimulate our senses and unleash our inner creativity.
Another top trend this year, which builds on recent years, is looking after our own physical and mental wellbeing by reconnecting with nature. Despite the stresses of daily living, it’s important to take a moment to slow down and switch off. Our flagship After the Rain fragrance perfectly captures the fresh and floral aromas following a summer shower on our island home, and a generous spritz of our refreshing Room Spray or an evening unwinding with the ambient glow of our Scented Candle makes it the perfect addition to any home.
How important is sustainability in home fragrance, and what moves are ARRAN Sense of Scotland making to become more sustainable?
Now more than ever, sustainability is becoming increasingly important in our everyday lives. As each and every one of our fragrances are inspired by the unspoiled, natural beauty of our island home, we try to create as minimal an impact as possible on the environment. That’s why the glass jars and tin packaging used for our Scented Candles and Reed Diffusers are fully recyclable, and we’re always coming up with new ways to reuse our packaging. Our candle jars make excellent plant pots for succulents such as aloe vera, and our reed diffuser jars make a stylish flower vase too. Even in our head office, our candle jars are filled with stationery!
Do men buy home fragrance? If so, what fragrances do they like?
Absolutely, in fact, we’re starting to see more men shopping with us to try our fragrances for themselves! All of our fragrances are unisex, but the bold and sophisticated notes of cedarwood and the spiced warmth of patchouli makes our Cedarwood & Citrus Reed Diffuser one of our most popular fragrances amongst men. Plus, the versatility and long-lasting fragrance of our Reed Diffusers make them a simple yet stylish addition to any space.
Click here to discover our Home Fragrance collection for yourself.